Wednesday, August 17, 2011

Am I Missing Something?

A colleague of mine just dumped her coffer into a big mug with ice, creating an "Iced Coffee"!! Not being a coffee drinker, maybe I am missing the point but isn't coffee suppose to be hot or at least warm? My colleague then explained that she was saving herself five bucks! So I am assuming that's the going rate at local purveyors of these types of beverages.

Again, not being a coffee consumer I realized that the sales of commercial marketers of coffee, especially in colder climates like Canada, probably took a hit in the the warmer months when consumers did not need that warm up jolt. So they invented these iced coffees etc., to maintain their markets shares.

Pondering what was next in the line of exotic beverages, I discovered that a "Frozen Hot Chocolate" was being conjured up by a big chain in the USA. Wait a minute, isn't hot chocolate, supposed to be .... hot? If hot chocolate is hot, how can it be frozen or if it is frozen, how can it be hot at the same time. Hmmmmm?

However, this debacle is a non-issue for marketers. Marketers just wave their magic wands, add a few catch phrases, such as refreshingly new, energizing tasty treat, sprinkle in a few enticing commercials and wallah, consumers suck it up like sheep to the slaughter, lining up in droves to part with our coin.

When are we going to wake up and smell the coffee?

Now why didn't I think of that?